Introduce
the Fragrance
Ask customers if they have met
Modern Muse. Then share that
Modern Muse is a new vision in
fragrance, inspired by the modern


SHARE THE
INSPIRATION
Estée Lauder tells a story through
scent that has never been experi-
enced before. What makes it so
unique is that it is comprised of
two contrasting ,
which blend to create a .

This allows for every woman to
experience the fragrance her own
way. Some may love it for its floral
freshness, and others may respond
to the warm woods. Every customer
will have a unique interpretation,
because she’ll naturally be drawn
to what she loves.

REVEAL THE DUAL
IMPRESSION
Modern Muse creates a dual
impression of two contrasting
accords. The
Accord blends the luminous
texture of two extracts of Jasmine
Sambac and dewy citrus fruits.
The Accord
has two Patchouli essences,
Madagascar vanilla, rich
amber wood and soft musk.

Personalize It
With its from subtle
to bold, Modern Muse is all about
you and how you wear it. Teach
your customer special tips to
applying it. If they’re feeling soft
and subtle, they can mist Modern
Muse in a cloud above them and
let it fall over them.
Answer Key: Sleek Woods,
contrast, dual impression,
Sparkling Jasmine, accords,
WOMAN