Introduce the Fragrance
Ask customers if they have metModern Muse. Then share thatModern Muse is a new vision in
fragrance, inspired by the modern
SHARE THE INSPIRATION
Estée Lauder tells a story through
scent that has never been experi-
enced before. What makes it so
unique is that it is comprised of
two contrasting
, which blend to create a
.
This allows for every woman to
experience the fragrance her own
way. Some may love it for its floral
freshness, and others may respond
to the warm woods. Every customer
will have a unique interpretation,
because she’ll naturally be drawn
to what she loves.
REVEAL THE DUAL IMPRESSION
Modern Muse creates a dual impression of two contrasting accords. The
Accord blends the luminous texture of two extracts of JasmineSambac and dewy citrus fruits. The
Accord has two Patchouli essences, Madagascar vanilla, rich amber wood and soft musk.
Personalize It
With its
from subtle to bold, Modern Muse is all aboutyou and how you wear it. Teach your customer special tips to applying it. If they’re feeling soft and subtle, they can mist Modern Muse in a cloud above them and let it fall over them.
Answer Key: Sleek Woods, contrast,
dual impression, Sparkling Jasmine,
accords, WOMAN