I made sure I was confident with the
Signature Services and Signature
Techniques by using them every day
with customers. I also studied our
skincare philosophy, so I’m more
confident when talking about it with
my customer—which is impacting
my skincare sales.

I was a little nervous prior to
certification, but not during the
process. I just focused on what
I do every day with my customers.

This is what Mrs. Estée Lauder would
do daily with her customers. Being
well versed in all of the Standards is
the basis of being a Beauty Advisor.
I feel very proud!

It elevated my confidence
level and it has been easier
to maintain my IPT.
Since being certified, I have
maintained a 2.0 IPT monthly. This
month to date my IPT is 2.2.

Every week I focused on studying
a different chapter of Beautiful Start.
I made a point to sit a customer
down every day and perform at least
one of the Signature Services on
them. Practicing on my customers
and with my fellow Beauty Advisors
helped perfect my skills. I felt very
prepared going into the certification
process.

I was very nervous going into
certification. My Account Executive
and Coordinator helped ease my
anxiety by making the experience
fun and empowering.

It means that I not only know how
to do my job, but that my skill level
is at the peak of our company
standards. I love being the first
Business Manager in my district
to be certified and I can’t wait
for my whole team to experience
this feeling of accomplishment.

Being certified has helped
my skincare sales immensely.
Now I can talk about the technology
with confidence and recommend
the best products based on my
customer’s concerns. The Signature
Services and Techniques have
allowed me to increase my IPT
and AUS with ease. I sit my custom-
ers down because I know that
my skill level has been tested and
is the best.

I used my Beautiful Start Book
and chose one or two products every
week to focus on. I practiced demon-
strating and introducing those to
customers. I also made a study guide
with the most important points of
each product.

Totally nervous! We do these things
every single day but it was a totally
different experience to be tested. It
was worth it though—when I passed
I felt so accomplished, happy,
excited, and proud of myself. It was
a great feeling.

Certification means you’re at a differ-
ent level. Once you get certified know
you’re part of the elite group. You’ve
made the commitment to study the
material so you can educate the cus-
tomer. Everyone who gets certified
should feel very proud.

Certification boosted my self
esteem and confidence.
I’m more willing and able to sit the
customer down. It’s helped me build
sales even more in the long run
and I noticed it’s been easier to get
customers in my client registry.