Blockbuster is the ultimate holiday gift. It helps you recruit new customers and brings
loyal ones back every year. This year, create an experience for every customer by
showing her how to get the most out of our most-famous gift! How? It’s all about
Greet Meet Treat Complete. Here’s how to tailor it to Blockbuster, but you can apply
these tips to any gift sets you sell. Click on the [+] below to learn more!
loyal ones back every year. This year, create an experience for every customer by
showing her how to get the most out of our most-famous gift! How? It’s all about
Greet Meet Treat Complete. Here’s how to tailor it to Blockbuster, but you can apply
these tips to any gift sets you sell. Click on the [+] below to learn more!
Say, “I have to show you this
year’s Blockbuster set. This
limited-edition gift includes
nearly 30 products (a $350
value) for just $59.50!
It’s also the FIRST year ever
that we’ve included
Advanced Night Repair,
Revitalizing Supreme and
Modern Muse, plus it has
exclusive makeup shades!”
year’s Blockbuster set. This
limited-edition gift includes
nearly 30 products (a $350
value) for just $59.50!
It’s also the FIRST year ever
that we’ve included
Advanced Night Repair,
Revitalizing Supreme and
Modern Muse, plus it has
exclusive makeup shades!”
Ask questions to find the
best fragrance to qualify her
purchase, whether it’s a gift
or for herself, and be sure
to show her price options
and sizes.
best fragrance to qualify her
purchase, whether it’s a gift
or for herself, and be sure
to show her price options
and sizes.
WHY? Taking time to find the
right fragrance for her budget
is a win-win. She’ll be happier
with her purchase in the long
run, and she’ll be more likely
to return to you in the future.
right fragrance for her budget
is a win-win. She’ll be happier
with her purchase in the long
run, and she’ll be more likely
to return to you in the future.
There are lots of ways to
treat her—offer to apply the
Blockbuster makeup look for
her, or suggest a quick 3
Minute Beauty tip.
treat her—offer to apply the
Blockbuster makeup look for
her, or suggest a quick 3
Minute Beauty tip.
A great treat to link to is a free
gift of new Perfectionist
Makeup in her perfect
shade—foundation is the only
makeup item not featured in
Blockbuster. And, of course,
don’t forget the free gift wrap!
gift of new Perfectionist
Makeup in her perfect
shade—foundation is the only
makeup item not featured in
Blockbuster. And, of course,
don’t forget the free gift wrap!
Offer to show her how to use
the products included in
Blockbuster before she leaves.
WHY? Understanding how
each product works ensures
she’ll experience all of its
benefits—and guarantees that
she’ll fall in love with it!
the products included in
Blockbuster before she leaves.
WHY? Understanding how
each product works ensures
she’ll experience all of its
benefits—and guarantees that
she’ll fall in love with it!
Plus, don’t forget that 60% of
holiday customers are new to
Estée Lauder—so we can’t
assume she already knows
how to use everything. She’ll
appreciate the extra time you
take to make sure that she’s
really getting the most out of
her purchase.
holiday customers are new to
Estée Lauder—so we can’t
assume she already knows
how to use everything. She’ll
appreciate the extra time you
take to make sure that she’s
really getting the most out of
her purchase.
What key points should you share with every Blockbuster customer?
(Select all that apply.)
(Select all that apply.)
It’s a once-a-year, limited-edition exclusive.
She has to purchase a fragrance in order to qualify.
How to use all of the products featured inside.
It’s our most popular gift.
She has to purchase a fragrance in order to qualify.
How to use all of the products featured inside.
It’s our most popular gift.
