Holiday

Meet the latest addition to our best-selling Envy franchise,
all-new Pure Color Envy Shine Lipsticks. Its new and
luxurious formula sculpts lips with high shine and color in just
one stroke. Lips feel continuously moisturized throughout the
day. And it comes in 16 all-new statement shades!

Your customer can now have her Envy lipstick two ways—with high-impact
full coverage, or high-impact sheer shine. Help her decide with this easy chart!

Pure Color
Envy Shine

High-shine Finish

Sheer to medium
coverage

4-hour wear

Feels smooth and balmy

If she asks about the scent,
share that Pure Color Envy Shine
Lipstick features a chamomile
and peppermint scent.

SHARED
FEATURES

Advanced
True Vision^™
Technology

Time-released
Moisture Complex

Luxe packaging—
one-click case closed

Pure Color
Envy SCULPTING

Satin Finish

Medium to full coverage

6-hour wear

Feels smooth and creamy

If she asks about the scent,
share that Pure Color Envy
Sculpting Lipstick features a
Red Currant, Mandarin Orange,
and Apple Blossom scent.

Your 4-Step Formula tool has been updated with the new Envy Shine
shades—but it still has the same steps! Test your 4-Step Formula expertise
by filling in the blanks below.

1. YOUR CUSTOMER’S
Ask her to pick a lipstick shade she always wears—she might even have a few like it in her handbag.

2. A SHADE SHE
Then, ask her to pick an Envy Shine shade she’s always wanted to try, but maybe never thought she could
actually wear.

3. RECOMMENDATION
Use your Envy Shine tool to select a color either one shade or intensity than her go-to shade.

4. YOUR
Again, use your Envy Shine Lipstick Envy tool to select a color one shade lighter or deeper in intensity than
her envy shade.

WORD KEY: Go-to Shade, envies, recommendation, your, lighter, darker, brighter,
deeper, HER