We know we’re the Serum Experts—and we’ve got a lot of amazing claims to back it up. But your customers
won’t know it unless you share it with them! Anytime you show a customer a serum, don’t assume she knows
all the reasons why we’re #1. To help you, we’ve made it easy to brag—here are the top 5 reasons why we’re
the Serum Experts that you can share with her.
won’t know it unless you share it with them! Anytime you show a customer a serum, don’t assume she knows
all the reasons why we’re #1. To help you, we’ve made it easy to brag—here are the top 5 reasons why we’re
the Serum Experts that you can share with her.
– Estée Lauder actually invented the repair category in 1982 with the
launch of Night Repair—which changed the industry overnight.
launch of Night Repair—which changed the industry overnight.
– Our research is ongoing—our Research and Development team has 450 scientists
dedicated to skin research and over 50 active research projects every year.
dedicated to skin research and over 50 active research projects every year.
– Each of our serums offer unique renewal benefits; they’re not
just concentrated versions of other products.
just concentrated versions of other products.
– Our serums are powerful, yet are gentle and non-irritating—
they don’t just fix the symptoms, they treat the underlying causes.
they don’t just fix the symptoms, they treat the underlying causes.
– Each serum offers targeted results for customers’ needs featuring cutting
edge anti-aging technologies developed for that specific concern.
edge anti-aging technologies developed for that specific concern.
– Every serum delivers powerful results. For example Perfectionist [CP+R]
doubles skin’s natural collagen production in just one week
for a firmer,
more defined look.in vitro testing
doubles skin’s natural collagen production in just one week
for a firmer, more defined look.
in vitro testing
– Customers give our serums the highest ratings—check out the
5 star reviews our customers leave on esteelauder.com to prove it.
5 star reviews our customers leave on esteelauder.com to prove it.
– Customers also love the innovative textures of our serums,
which leave skin feeling soft and smooth.
which leave skin feeling soft and smooth.
– We conduct unparalleled clinical testing—over 10,000 clinical evaluations
every year—and test on every age and ethnicity.
every year—and test on every age and ethnicity.
– Each serum is a true innovation—often imitated but never duplicated.
Drag the correct product facts onto each faded serum image. If you get all four facts right,
the serum will come to light!
the serum will come to light!
Beloved by all, I’ve
earned over 65 awards in
the last year alone.
earned over 65 awards in
the last year alone.
I’m like a “liquid
bandage” for the look of
lines and wrinkles.
bandage” for the look of
lines and wrinkles.
Yes, teenagers may
find me useful,
but adults will find I’m
incredibly refined.
find me useful,
but adults will find I’m
incredibly refined.
Ideal, indeed!
I’ve won 16 global awards
in the past year!
I’ve won 16 global awards
in the past year!
I was the first
non-retinol line corrector
on the market.
non-retinol line corrector
on the market.
A true night owl, I do
my best work while
you’re fast asleep.
my best work while
you’re fast asleep.
Blemishes can’t stand
me, but you can use me
every day and I won’t
irritate you.
me, but you can use me
every day and I won’t
irritate you.
I’m not choosy, I target
every key sign of aging.
every key sign of aging.
Did I mention?
I was the industry’s first
non-acid skin refinisher.
I was the industry’s first
non-acid skin refinisher.
When a problem
erupts, I get things
under control, but I’m
always gentle.
erupts, I get things
under control, but I’m
always gentle.
Reliable and
confidence-inducing,
I never flake.
confidence-inducing,
I never flake.
I’m famous for
shrinking a certain
unsightly skin
imperfection by 1/3rd.
shrinking a certain
unsightly skin
imperfection by 1/3rd.
Universally appealing,
women of all ages
and ethnicities sing
my praises.
women of all ages
and ethnicities sing
my praises.
A true over-achiever,
you won’t believe
what I can accomplish
in just one week.
you won’t believe
what I can accomplish
in just one week.
I’ve won 7 global
awards in the past year!
How perfect is that?
awards in the past year!
How perfect is that?
Call me the smooth
operator. You’ll want me
on hand to eliminate
unwanted rough patches.
operator. You’ll want me
on hand to eliminate
unwanted rough patches.
Beloved by all, I’ve
earned over 65 awards in
the last year alone.
earned over 65 awards in
the last year alone.
I’m like a “liquid
bandage” for the look of
lines and wrinkles.
bandage” for the look of
lines and wrinkles.
Yes, teenagers may
find me useful,
but adults will find I’m
incredibly refined.
find me useful,
but adults will find I’m
incredibly refined.
Ideal, indeed!
I’ve won 16 global awards
in the past year!
I’ve won 16 global awards
in the past year!
I was the first
non-retinol line corrector
on the market.
non-retinol line corrector
on the market.
A true night owl, I do
my best work while
you’re fast asleep.
my best work while
you’re fast asleep.
Blemishes can’t stand
me, but you can use me
every day and I won’t
irritate you.
me, but you can use me
every day and I won’t
irritate you.
I’m not choosy, I target
every key sign of aging.
every key sign of aging.
Did I mention?
I was the industry’s first
non-acid skin refinisher.
I was the industry’s first
non-acid skin refinisher.
When a problem
erupts, I get things
under control, but I’m
always gentle.
erupts, I get things
under control, but I’m
always gentle.
Reliable and
confidence-inducing,
I never flake.
confidence-inducing,
I never flake.
I’m famous for
shrinking a certain
unsightly skin
imperfection by 1/3rd.
shrinking a certain
unsightly skin
imperfection by 1/3rd.
Universally appealing,
women of all ages
and ethnicities sing
my praises.
women of all ages
and ethnicities sing
my praises.
A true over-achiever,
you won’t believe
what I can accomplish
in just one week.
you won’t believe
what I can accomplish
in just one week.
I’ve won 7 global
awards in the past year!
How perfect is that?
awards in the past year!
How perfect is that?
Call me the smooth
operator. You’ll want me
on hand to eliminate
unwanted rough patches.
operator. You’ll want me
on hand to eliminate
unwanted rough patches.
